New Delhi, XX April, 2021: TECNO, the global premium smartphone brand, today announced Bollywood superstar Ayushmann Khurrana as its brand ambassador. The partnership for the year 2021 is expected to give a strong face to TECNO’s brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone consumers of New India. As the youth icon of New India, Ayushmann Khurrana has trail blazed his way into Indian hearts, especially those coming from non-metros and small towns with his charismatic, uncompromising and relatable personality. His penchant to break barriers and carve a niche for himself resonate with TECNO’s brand philosophy.
Speaking about the partnership, Ayushmann Khurrana, said, “I am really looking forward to this association with TECNO, a smartphone brand that has been trying to break barriers since its inception to provide true value to the Indian consumers. As an actor, I understand the importance of perfection and giving the best to our audiences. TECNO, has established itself as one of the leading smartphone brand in India with its consistency towards delivering innovative features at the most affordable price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling”
Commenting on the association, Arijeet Talapatra, CEO of TECNO Mobile – India said, “Brand TECNO is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features to create greater accessibility for consumers in the mid-budget category. It is our endeavour to fuel the aspiration of the consumers of New Bharat. In this journey, we felt that Ayushmann the personality upholds our values the strongest and epitomizes our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones at disruptive price points. I believe this association will enable us to better connect with our consumers and further consolidate our position as a leading smartphone player in the segment.”
TECNO sees this association to complement this year’s company initiative that aim to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Ayushmaan will be seen spearheading the new TECNO SPARK 7 campaign launched in India on 9th April and will feature in a series of advertising campaigns across SPARK, POVA, CAMON smartphone series.