TECNO has announced Deepika Padukone as its brand ambassador.

As the brand ambassador, Deepika will take centre stage, representing TECNO across the board and strengthening their vision of making innovative and stylish tech accessible to everyone.

The association will extend across all brand and product launches throughout the year, ensuring a consistent and impactful presence.

Commenting on the new collaboration, Deepika Padukone, said: "I'm excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO's lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead."

Speaking about the recently formed partnership, Arijeet Talapatra, CEO, TECNO Mobile, said, "We are thrilled to announce Deepika Padukone as TECNO's brand ambassador. Deepika's charisma, coupled with TECNO's innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences.

Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and 'Stop at Nothing' brand philosophy.

With Deepika, we look forward to a year of groundbreaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO - where technology meets style to redefine the smartphone experience."